The Lincoln Motor Company asked us to rethink their existing Build and Price vehicle page. We wanted to create an effortless experience that breaks through the clutter of automotive shopping by delivering to customers what they actually want.
For this prototype we designed a flexible interface that can seamlessly drop a user into any part of the shopping funnel. Through their shopping experience, we’ll focus the customer's interests into choosing the models and features most important to them and let them dig into the details as they make choices in real time.
Ross Maupin, Creative Director Brandon Lane, Associate Creative Director